Facebook's UK and Ireland PR head, Sophy Silver predicts a social commerce revolution...
"Social is not just about sharing connections, it's about providing different ways for people to interact and 2011 will see more and more things become social. We've already seen how the gaming industry has been transformed by becoming more social – whatever you think of Farmville, it's been the game of 2010 because of the way it relies on people's connections with their friends.
Now TV, music and film are going the same way. 2011 is set to bring even more innovation, allowing people to share content in increasingly different ways which will integrate with their everyday lives and I'm really looking forward to trying them out myself. Social Commerce excites me – we already know how powerful recommendations from friends can be and the group shopping experience can easily be replicated through social commerce. If I like a pair of trainers on a retailer's website then my friend can see what I want and click on the product to buy straight away, without us having to be in the same place at the same time – the potential here is huge."
Google's mobile project manager, Robert Hamilton says it's all about mobile and mobile search...
"By next year, five billion mobile phones will be in service, out of a total world population of about seven billion. By 2014, there will be more mobile internet users than desktop internet users... Tablets, and an increasing diversity of mobile handsets will demonstrate that there's room for a wide range of form factors. We've added NFC support to Android, and it will be exciting to see how developers incorporate it into their applications. So far NFC hasn't had huge take-up outside Japan or a few specific applications such as the Oyster Card but there are some big opportunities out there."
Spotify's general manager for Europe, Jonathan Forster thinks the URL will be music's universal format...
"One step closer to the URL being the new universal format for music. Looking forward to Spotify being in more countries and on more devices than ever. And maybe, just maybe, a new Radiohead album."
Article taken from The Guardian's PDA Digital Content Blog, read the full articles:
