Letrix were a band from Newcastle who were signed to Sony BMG Records and BMG Publishing. Their label wanted to release a low key single to test the market so we were given the task of handling all product management, distribution, creative marketing, art direction and online promotion. To supplement their innovative website we created various marketing tools such as an online game, screen savers, tshirts, posters, badges and stickers. Over 60,000 people visited their website and video microsite during the campaign and over 150,000 were targetted through email marketing. Letrix now go by the name of Karoshi Bros.
- Branding
- Copywriting/PR
- Illustration/Animation
- Marketing/PR
- Multimedia and Games
- Music Marketing
- Online Marketing
- Print Media
- Web Design
- Web Development