Case Study

Concept Personnel are a forward thinking recruitment agency working in the creative sector and based in Newcastle upon Tyne and Edinburgh.

The Brief

As part of Industrial Strengths continuing service support to Concept Personnel we supply analytics regarding their website performance. It was noted that there had been a significant rise in the number of mobile browser visits to their website. It was also noted that these visits were brief with few page impressions indicating an unsatisfactory experience for the user.

We suggested that Concept should "mobilise" their web prescence with templates that would utilise the functionality of their website but maximise the potential to the smart phone audience.

The outcome

We produced a streamlined mobile website to work seamlessly on smart phones. The designs took into account the demands of mobile browsing and focused on the primary usages of the "desktop" site.

Clear navigation

We knew that clear navigation to the job vacancies was the key to the mobile site being a success. The intuitive use of navigation is a concurrent feature on handheld devices and it's important to maximise the small real estate provided by the platform.

The job vacancies on Concept Personnel's website were previously categorised to help candidates find the type of work they're looking for, this provided the perfect mechanism to streamline the job search. Following the routes into the site via categories that encompass significant vacancy groups.

Information delivery

Once the job category has been selected the information is delivered in as concise a format as practical in order to keep the browsing process uncluttered and download times light. This is important when dealing with mobile usage, as connectivity isn't always as reliable as we can now expect in the broadband rich landscape of the desktop counterpart.

Content areas can be expanded and collapsed on request to reveal more information and encourage further exploration. The final destination being the job details in full and the ability to apply for the vacancy of your choice.

Platform awareness

It is important when implementing a solution for your client to be aware of the demands of the technology. Only by having a good understanding of this can you build a satisfactory product for your client. Mobile technology for instance reflows dependent on orientation and this can be a useful and delightful user experience if properly considered and executed.

Client reaction

Concept are an astute business and quickly recognised that mobile marketing isn't a thing for the future but is already upon us. They saw the potential of the mobile website and the ever increasing limitations of not making that progression.

"The current jobs market is proving to be challenging and we knew we needed something to give us an advantage within the marketplace as well as respond to the needs of our candidates. Industrial Strength exceeded all expectations and we're already reaping the benefits with a sharp uptake in enquiries during the past month via our new mobile optimised website."

Jo Carter, Managing Director - Concept Personnel

Conclusion

The mobile site provides Concept Personnel's candidates quick, straight forward vacancy information on the go. It lives up to the demands of the mobile audience and anticipates the surge of smartphone usage that is already in process. The designs reflect the brand in a concise format without sacrificing quality. Most of all it utilises the platforms strengths to give Concept Personnel's candidates the best user experience when looking for vacancies.

If you'd like to talk to us about your mobile web presence then please call us today on 0191 423 6202

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